Digital Scratch Off for Email Campaigns
Gamify your emails and surprise subscribers with instant rewards.
Digital Scratch Off Widget
Take your emails from static blocks of content to interactive experiences with Sendtric’s new Digital Scratch Off widget! Drive conversions and give audiences the thrill of a scratch card right in their inbox.
Designed to boost the email marketing metrics that matter to you, this brand-new feature can reward your subscribers with discounts and exclusive rewards.
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What is a Digital Scratch Off?
Our new feature brings a sense of fun and anticipation to your campaigns.
Your audiences will get to enjoy something they won’t see in the other emails they receive, increasing the chances of them engaging with your campaigns in the future.
Recipients can ‘scratch’ directly within the email to reveal offers, prizes, or discounts. If you’re launching a new product, for instance, you can include a Scratch Off widget within the launch email and give users can the chance to win randomised discounts that entice them to convert
This sort of feature is something that static content simply can’t replicate.
Why Use Digital Scratch Offs?
- Increase open and click-through rates with interactive content.
- Grow revenue with instant conversions on limited-time offers.
- Make emails feel more like a game than just another ad.
- Build loyalty through fun, rewarding experiences!
Why Gamification Works
Interactive experiences such as scratch-offs bring a new layer of interactivity to your email campaigns.
- It taps into people’s curiosity. They can’t help but find out what is underneath.
- Audiences feel more satisfied with your emails if a prize is revealed to them.
- The thrill of winning can help to speed up their purchase journey.
- It’s the brand that offers these gamified experiences that’ll stand out in people’s inboxes.
These game-like elements help to create emails your audiences will open and engage with again and again.
Use Digital Scratch Off in 5 Easy Steps
- Select the Digital Scratch Off widget in your Sendtric Dashboard.
- Set up the prizes you want to promote.
- Create a scratch card which looks and feels like your brand.
- Embed the widget code into your email.
- Send and watch engagement rise as subscribers ‘scratch’ to reveal prizes.
One Scratch Card, Many Uses
These email widgets can be used by businesses in a whole host of industries and adapted to be bespoke to your brand.
- E-commerce brands can use them to offer tiered discounts for seasonal sales.
- Those in hospitality may want to entice guests with free drinks or exclusive perks.
- An events company can reward subscribers with free VIP tickets.
- Any business that offers subscription services can reward customers with freebies.
Discover Our Other Widgets
- The Critical Alerts feature allows you to update messaging almost instantly.
- Add even more relevance to your campaigns with our Personalised Image Tool.
- Our Polls For Emails widget lets you get to know your audience.
- Provide real-time forecasts for guests with our handy Weather Widget.
Make Your Emails Unmissable!
You’re not just sending another boring promotional email with Digital Scratch Off, you’re creating an interactive experience which audiences will love.
If you want higher conversions from your next email marketing campaign than include Sendtric’s Digital Scratch Off widget today!